Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to an article entitled Mozilla Branding Strategy, which clarifies the position of on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."

#25 Re: finally

by Ascaris <>

Friday April 25th, 2003 8:29 PM

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If Firebird is just a code name, then why is it necessary for it to be Firebird(TM) all over the place, including in the useragent string? It seems like a code name that is intended to be dropped eventually would not need a trademark at all.