MozillaZine

Mozilla Branding Strategy Clarifies Naming of Mozilla Projects and Products

Friday April 25th, 2003

FrodoB writes: "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. Essentially, the application suite is to be called 'Mozilla Application Suite' with individual names 'Mozilla Navigator', 'Mozilla Mail/News', and so on. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'."


#22 great!

by stylo

Friday April 25th, 2003 7:00 PM

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Sorry, but firebird and thunderbird are pretty cheesy, so good to hear. Most know the Mozilla name, and it is good and memorable. "Mozilla Browser" is good, simple, and each unit of the suite reinforces the suite name.

"What do you use for email [surfing/whatever]?" "Mozilla." -Perfect.

stylo~