MozillaZine

Honesty Issues Dog Anonymous Donations Poll

Sunday March 9th, 2003

As part of our ongoing campaign to part our readers from their money, our last poll tackled the subject of donations to MozillaZine. 1,538 people responded with 87% admitting that they donated nothing. Zip. Nada. Squat. Not that we're bitter. A small number of you claimed to have donated less than $5 (0%), with slightly more owning up to between $5 and $9.99 (1%). 2% of respondents claimed to have donated between $10 and $19.99, with about half that number answering $20 to $49.99 (1%). A couple of people claim to have pledged $50 to $99.99 (0%) with a surprisingly high 1% insisting they gave $100 or more. 5% of you preferred not to say.

Of course, the burning question is how do these numbers match up to reality? The answer is... not very well. You don't have to be a genius to work out that most of the 26 people who claim to have donated $100 or more are exaggerating (in reality it was a handful). We would be extremely interested to know what the motivation is for lying on an anonymous poll. Anyway, once again we'd like to thank everyone who donated to MozillaZine. We really can't stress how much we appreciate it.

As most of you are aware, mozilla.org's Phoenix project has to change its name for legal reasons. A new name has now been selected and will be publicly announced soon. In the intervening months, many people have suggested possible replacement names, some of them really bad. So for our next poll, we'd like you to tell us which suggestion you think is the absolute worst. Choose wisely and watch the latest results to see what others think.


#14 Re: Re: Again with this legal stuff???!!!

by AlexBishop <alex@mozillazine.org>

Monday March 10th, 2003 5:16 AM

You are replying to this message

"Anyway, I find the very idea of trademarks laughable. Owning words as if they're property is just plain silly. Who cares for consumer confusion? Trademarks have themselves probably done more damage to the market than the absence of them would ever have been able to."

OK. Imagine you start making your own cola, called jsebrechCola. You make your cola using a secret recipe with all the best ingredients. Soon it becomes the most popular cola on the market. Everybody's buying it.

Then I start to make my own cola. I don't care for quality so I make it with cheap ingredients and a recipe that basically amounts to mixing caramelised suagr with carbonated water. Because there's no trademarks in your world, I call my cola jsebrechCola too. I make my packaging identical to yours.

Now Joe Public goes to his local supermarket and goes straight to the cola aisle. He sees his favourite jsebrechCola and picks up a six-pack. Then he gets home, grabs a glass, gets some ice, a slice of lemon and pours himself a long drink of jsebrechCola. He lifts the glass to his lips, takes a sip and swallows. Ugh! This cola is hideous! That's because he bought my jsebrechCola, not yours. But he doesn't realise this and vows never to buy jsebrechCola again. He tells all his friends not to as well and you go out of business.

And there's nothing you can do about it.

Alex