What Netscape Needs to Succeed
Monday October 26th, 1998
This week's editorial touches on four possible strategies Netscape could use to recover lost ground. I believe it is possible, but it won't happen without some serious introspection. Click Full Article to read more.
Update: Some of my opinion has come to fruition today, as you will see when you read the article...
#23 Re:What Netscape Needs to Succeed
by Guy Honore <firstname.lastname@example.org>
Saturday November 7th, 1998 9:38 PM
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Netscape needs to execute its strategies well on several fronts to succeed:
1. Technically: all the nice DHTML features mentioned by tumbleweed above, plus "keeping up with Bill" features like 'behaviors', transition filters, dynamic binding, embedded rendering, etc.
2. Leverage the Mozilla "open-source" philosophy to solicit user and developer suggestions to improve the product in current and future versions. I propose a Features Wanted link on the mozilla site to "involve" the user and developer community. This should be in wide open HTML space, not buried in some arcane newsgroup thread. Users should vote on submitted ideas, to come up with a "top-20" list. Netscape should pay close attention to the results...
3. Marketing - take some pages from Microsoft's play book:
a. Sign up key ISP's (ATT first) in cross-advertising their services on NetCenter, in exchange for prominent placement of Netscape's browser in their home pages. Key in on high speed access providers like At-Home, Road Runner, etc.
b. Same as a, but this time go after content providers and search engines like CNET, Yahoo, Disney, news media sites, etc. Offer them an "accessories kit" that uses enhanced Netscape features for customized content.
c. same as a, but this time go after all "non-Microsoft-threatened" computer resellers or makers, such as CompUSA, Linux RedHat, Sun, IBM, Best Buy, etc.
d. stress the features Netscape has that Microsoft either doesn't support or has compromised:
- Real Networks multimedia! - 100% Pure Java! - RDF support! - Source code customizability!
These typically will be areas that compete with proprietary (religious) technologies, so use it to Netscape's advantage!!