What Netscape Needs to Succeed
Monday October 26th, 1998
This week's editorial touches on four possible strategies Netscape could use to recover lost ground. I believe it is possible, but it won't happen without some serious introspection. Click Full Article to read more.
Update: Some of my opinion has come to fruition today, as you will see when you read the article...
#14 Re:What Netscape Needs to Succeed
Wednesday October 28th, 1998 3:09 PM
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I don't know about you guys, but I would shoot my marketing team if they were putting out ads like what I've seen so far in magazines like Business Week.
I believe that more specific goals need to be set into place in their marketing strategy. There are no forceful themes or tones in any of the paper ads that I've seen, nor have they actually been very eye-catching.
The monochrome scheme does not seem to help either. Personally, I think it reflects the stale, unaggressive type of marketing that has been going on recently.
You might have the best product in the market, but if you don't make consumers believe it, then it's worth less than nothing (considering all the time, manpower, and money spent developing it.