PC Magazine's First Look At Communicator 4.5

Monday October 19th, 1998

Joel Caris writes in to say, "This link is to a First Look of Communicator 4.5 from PC Magazine. A nice review. Might be of interest.

On a side note, those that have checked out the front page of Netcenter today will see that Netscape is finally giving decent promotion to the browser. There is a prominent link (red, to set it apart) and the Download button has been changed to make it clear you can download 4.5 by clicking it. Hopefully, the links will stay up until 5.0 comes out.

In my opinion, Netscape has in no way been promoting the browser enough. I hope to see a strong push and advertising campaign behind 4.5."

#2 Netscape Promotion

by Joel Caris <>

Monday October 19th, 1998 8:41 PM

You are replying to this message


As far as I know, Netscape hasn't done that. And I think they should. It's an excellent idea.

In fact, forget just packaging the browser--package a whole service. People may not be as interested in a browser, but if you tell them it will come with plenty of free info and services, then they're even more likely to take it.

I was thinking that Netscape should put together a small CD package that is much like AOL's CD package. Play up all the FREE content that can be accessed through Netcenter. While Netcenter isn't the perfect portal, there certainly is some good content available.

So play up that content like AOL does. Tell them the CD includes everything needed to get to that content. Then install the browser, and give them a choice to sign up for the Netscape-Qwest internet access if they don't already have a dial up.

Set up displays everywhere, as AOL does. Work to get the CDs thrown in with all computer purchases at stores like CompUSA, Circuit City, Future Shop, etc.

It may not be the easiest plan to execute, but it could have huge benefits. And it could definitely stop the eroding market share.

Joel Caris